Senin, 18 Oktober 2010

The Return of Burger King

The Miami based advertising firm of Crispin Porter + Bogusky (CP+B) took over the advertising account of Burger King on January 27, 2003. They began using a caricatured variation of the Burger King character from the Burger King Kingdom advertising campaign, now simply called "the King". An employee at Crispin Porter + Bogusky found a 1970s era, over sized King head for sale on eBay; originally used as an inspiration for brainstorming, it was eventually decided to restore the head and use it in a campaign.

Employing the advertising technique called Viral Marketing, CP+B's ads generated significant word of mouth for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK has come to favor and CP+B uses in its ads.

In this incarnation, "the King" is an actor who wears an over-sized, grinning mask that resembles the King that was played by Dick Gjonola. The ads feature the King appearing in various, random places, such as in bed with people or behind doors and walls, only to offer these people some sort of Burger King product. The ads have caught on with the public and The King has become very popular.

On the Internet, The King is something of an internet meme with jokes about his huge head, and frequently portrayed as a fiend with monstrous intents, often accompanied with the catchphrase "Where is your God now?".


Source : wikipedia


Look also : sour sally, hanamasa

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